The What and Whys of AniMahré Staging

Professional home staging benefits both sellers and buyers
by improving the home's appearance. It sells homes faster and
for more money and provides maximum home presentation appeal.

 

Home staging is about illusions and setting the stage for the prospective buyer to be able to see themselves in the home. It's beyond decorating and cleaning. It's about perfecting the art of creating moods, ambience and appeal. Staging makes the house look bigger, brighter, cleaner, warmer, more loving–and best of all–it makes home buyers want to buy it! Staging is about the small details, dressing the house for sale.

A staged home slows down the buyers during the touring process and helps them to remember the listing.

Ultimately, a buyer is looking for that "showroom perfect home." How does your house compare?

 
A Tale of Two Homes...
Two identical $400,000 homes need to sell quickly. Both homes list with reputable realtors with strong marketing plans. Home "A" goes on the market immediately. The agent for Home "B" knows that presentation is paramount and suggests the homeowners arrange for a home prep consultation from AniMahré.
   
  Home A: On Feb. 15th Bill and Barbara put their $400,000 home on the market. Their real estate agent takes photos and does heavy advertising. Even with a strong marketing campaign, they have very little traffic to view the home. With so little success, they resort to price reductions until they start to generate traffic. They wait and wait. Home does not present itself well on the Internet or in person; agents are reluctant to preview or show the home to their clients.   Home B: On Feb. 15th AniMahré does home prep consultation for Peter and Terry. A checklist is created. Peter and Terry decide to handle most of the "To Do" list themselves. AniMahré's report coaches them through the updates, decluttering, painting and sprucing up. AniMahré returns Mar. 7th to stage the home. House is pristine and agent suggests listing higher than original CMA. Professional photos show home well and agent markets home on the Internet.
               
  Feb. 15 List Price $400,000   Mar. 10 List Price $412,000
  Feb. 25 5% Reduction $380,000   Mar. 20 15 Showings $412,000
  Mar. 30 3% Reduction $368,599   Mar. 23 SOLD! $408,000
  Apr. 20 3% Reduction $357,550        
  May 21 SOLD! $352,000     Home Prep. Exp. - $1,200
            Consulting & Staging - $2,500
    Carrying Costs - $10,000     Carrying Costs $0
               
    TOTAL $342,000     TOTAL $404,300
               
  Summary: House takes 7 times longer to sell (111 days) and for less money!   Summary: House sells quicker (only 13 days) and for more money!
   
 
   

"After acquiring a 264-day old condo listing, I engaged AniMahré to stage the home. Just 35 days later in
a SLOW buyers market it sold, (even with an identical unit available at 4% less and with more upgrades.)
It's a no-brainer: AniMahré staging makes the difference."
– Diana Terlesky, Real Estate Specialist, John L. Scott Real Estate